Not Your Typical Designer | Leading Innovation with Vision, Strategy & Design Excellence.
I bridge creativity and strategy to drive innovation at scale.
With an MSc in Innovation Strategy (TU/e) and an MFA in Transportation Design (UID), I bring over a decade of experience leading cross-functional design teams through complex challenges—from early-stage conception to market launch.
I specialize in design leadership, strategic foresight, and systems thinking, with deep roots in transportation design and user-centered innovation. My approach blends artistic sensitivity with a business mindset—linking insights, aligning stakeholders, and creating design-driven solutions that deliver real-world impact.
Whether zooming out to define a product vision or diving deep to connect the dots, I lead with curiosity, clarity, and collaboration. I thrive in ambiguous environments where design is a catalyst for change—not just aesthetics.
Core Expertise:
I bridge creativity and strategy to drive innovation at scale.
With an MSc in Innovation Strategy (TU/e) and an MFA in Transportation Design (UID), I bring over a decade of experience leading cross-functional design teams through complex challenges—from early-stage conception to market launch.
I specialize in design leadership, strategic foresight, and systems thinking, with deep roots in transportation design and user-centered innovation. My approach blends artistic sensitivity with a business mindset—linking insights, aligning stakeholders, and creating design-driven solutions that deliver real-world impact.
Whether zooming out to define a product vision or diving deep to connect the dots, I lead with curiosity, clarity, and collaboration. I thrive in ambiguous environments where design is a catalyst for change—not just aesthetics.
Core Expertise:
Design Leadership | Innovation Strategy | Transportation Design | UX & Service Design | Research & Foresight | Creative Direction
EDUCATION
MFA. Transportation Design / Umea Institute of Design
MSc. Strategic Design / Eindhoven University of Technology
BE. Industrial design / Windeshim University of Applied Sciences
EXPERIENCES
Sr. Automotive Designer / AFRY
Sr. Interior Design Consultant / Scania
Sr. Advanced Automotive Design Consultant / HuawieAdvanced Interior Designer / Ford Design
Strategic designer / studio Menta
Strategic design researcher / VanBerlo
Freelance designer / Philips
Packaging designer / Philips
Bike designer / Royal Dutch Gazelle
