Saif A.
Design Leadership | Innovation Strategy | Transportation Design
Over a decade of experience, I turn ambiguity into market-ready mobility solutions. I partner with automotive OEMs and tech innovators to bridge the gap between visionary concepts and commercial launch. Backed by over a decade of experience and dual master's degrees in Innovation Strategy (TU/e) and Transportation Design (UID), I help organisations de-risk innovation, align cross-functional teams, and drive business strategy through design.
Fluent in English, Dutch, and Arabic, I provide a strategic advantage for global brands navigating complex cross-cultural markets, including the rapidly expanding MENA region.
How I accelerate your pipeline:
Fractional Design Leadership: Guide the design team, in collaboration with cross-functional teams, through development pipelines. I turn ambiguous mobility challenges into market readiness for your in-house teams.
Strategic Foresight: Mapping 5-to-10-year mobility trends to inform current R&D investments, mitigate long-term risk, and align corporate stakeholders on a unified vision.
Advanced Concept Sprints: Rapidly translating abstract ideas into tangible, user-centred transportation solutions (Exterior / Interior/ Components)
Selected Clients:
AFRY Digital Solutions, Scania, Huawei, Ford, Moovel, Philips, Gazelle, ModiForce
EXPERIENCES
Scania /Sr. Interior Design Consultant
Huawei /Sr. Advanced Automotive Design Consultant
studio Menta /Ex co-Founder
Ford Design /Advanced Interior Designer
VanBerlo /Strategic design researcher
Philips /Freelance designer
Philips /Unpack experience packaging designer
Royal Dutch Gazelle /Bike designer
